Prompts

How Your Marketing Team Can Stop Fighting with ChatGPT and Create CTAs That Actually Convert with 4 Prompts

Guntis Coders

Guntis Coders

— 6 min read
How Your Marketing Team Can Stop Fighting with ChatGPT and Create CTAs That Actually Convert with 4 Prompts

Let's be honest - you're probably frustrated with ChatGPT right now.

You came to AI looking for help with your endless content demands. Email campaigns, social posts, website copy, sales materials - there's never enough time to make everything as compelling as it needs to be.

But instead of getting the marketing assistant you hoped for, you're spending more time explaining your business to ChatGPT than actually creating content. Sound familiar?

Here's what I want you to know: You're not using ChatGPT wrong. You need better prompts, but more importantly, you need ChatGPT to actually understand your business. You can spend hours engineering master prompts and still get mediocre responses if ChatGPT doesn't know your audience, positioning, and brand voice.

Today, I'm sharing four advanced ChatGPT prompts that will change how your team approaches your most critical messaging challenge: creating calls-to-action that drive conversions. Extra tip: I'll show you the difference between ChatGPT that knows your business vs. one that doesn't, and the simple way to give ChatGPT your complete business context so these prompts work even better.

The 4 ChatGPT Prompts That Upgrade Your Marketing Messaging

Prompt 1: Get Strategic Call-to-Actions

Your landing page CTAs sound generic and your email buttons aren't driving clicks. You need CTAs that actually convert, not just fill space.

Instead of asking ChatGPT "Create compelling CTAs for my summer sale Instagram post," this smart prompt digs deep into your audience psychology and brand voice to create messaging that actually reflects how your customers think and talk, but it only delivers exceptional results when paired with your business's context.

What Business Context Actually Means (Most People Get This Wrong)

Before we continue, let me quickly show you what I mean by "business context" because most marketers get this completely wrong.

This ISN'T business context: "My company offers digital marketing services for small B2B businesses. We help with SEO, social media, and content marketing. Our target audience is small business owners who need help with their marketing."

This IS business context (snippet version):

Target Audience Profile: Marketing professionals in small businesses (28-42 employees) who are overwhelmed by complex marketing demands. Mid-career professionals (32-33), managing marketing budgets of $1.5-4K monthly, handling 15-20 context switches daily between products, audiences, and seasonal patterns while managing quarterly reviews and crisis response.

Customer Pains: Spend 12+ hours weekly repeatedly explaining business context to AI tools, leading to generic outputs requiring extensive editing. Waste time on constant context switching between product lines, struggle with AI mixing different audience segments, face frustration when AI fails to maintain consistent brand voice.

Company Tone of Voice: Warm, conversational, and jargon-free, using simple language that makes complex concepts accessible. Professional but friendly tone, balancing expertise with approachability that invites dialogue rather than one-way proclamations.

AI Business Context Example

See the difference? The first example is what you'd put on your website. The second is what ChatGPT actually needs to create messaging that sounds like you wrote it yourself.

Copy And Paste This Prompt For Strategic CTAs in ChatGPT:

📕
Create compelling call-to-action messaging for [SPECIFY: landing page/email/social media] that drives conversions. Analyze my business context to understand:

- Target audience motivations and decision factors
- Brand voice and communication style
- Value proposition and key benefits
- Customer pain points and desired outcomes

Develop 5 CTA variations that:
- Align with my brand voice
- Address audience psychology
- Include appropriate urgency levels
- Focus on customer benefits
- Use action-oriented language

For each CTA, explain why it would be effective for my specific audience and provide button text + supporting copy versions.

See The Prompt Results With a Basic Prompt VS Advanced+Business Context

Prompt 2: Customize CTAs to Your Customer Journey

Stop using the same "Learn More" CTA everywhere, when prospects at different stages need different messaging. Someone just discovering you needs different CTAs than someone ready to buy.

Rather than generic "Write CTAs for my email sequence" requests, this prompt creates stage-specific CTAs that guide prospects naturally through your funnel, matching messaging to buyer readiness and building momentum through smaller commitments first.

Copy And Paste This Customer Journey CTA Prompt in ChatGPT:

📕
Create a customer journey CTA mapping strategy for my business. First, identify the key stages in my customer journey based on my business model and sales process. Then, for each stage, develop 3-5 CTA options that:
- Match the prospect's mindset and readiness level
- Address stage-specific concerns or motivations
- Build momentum toward the next logical step
- Use appropriate language for that journey phase

Include:
- Awareness stage CTAs (discovery and education focused)
- Consideration stage CTAs (comparison and evaluation focused)
- Decision stage CTAs (conversion and commitment focused)
- Post-purchase CTAs (retention and expansion focused)

For each CTA, explain the psychology behind why it works at that stage.

How The Prompt Result's Change When ChatGPT Knows Your Business And is Given an Advanced Prompt.

Prompt 3: Create Data-Driven CTA Tests

You want to optimize your CTAs but don't know what to test first or how to structure meaningful A/B tests that actually prove what works.

This approach goes far beyond basic "Help me A/B test my CTA" requests to create detailed testing plans for your CTAs, taking the guesswork out of optimization with clear ideas and ways to measure results.

📕
Design a comprehensive A/B testing plan for optimizing my call-to-action performance.
Based on my business context and audience profile, create:

1. Testing Hypotheses: 5 specific hypotheses about what CTA elements might improve conversions for my audience

2. Test Prioritization: Rank tests by potential impact and ease of implementation

3. Test Structure: For the top 3 tests, provide:
- Control vs. variation messaging
- Statistical significance requirements
- Key metrics to track - Test duration recommendations
- Sample size requirements

4. Variables to Test: Identify the most promising elements to test (wording, urgency, benefits, format, placement)

Focus on tests that align with my audience psychology and business goals rather than generic best practices.

Prompt Results with and Without Business Context

Prompt 4: Optimize CTAs Across All Channels

Your LinkedIn CTAs need to be different from your email CTAs, which should be different from your website CTAs. But you're struggling to maintain brand consistency while optimizing for each platform.

This prompt goes beyond simple "Adapt this CTA for LinkedIn" requests to create platform-specific variations while keeping your brand voice consistent, accounting for unique constraints and audience behaviors on each channel.

📕
Create a multi-channel CTA optimization strategy that adapts my core messaging for different marketing platforms.
For each major channel I use [SPECIFY: email, social media, website, ads, etc.], provide:

1. Channel-Specific Adaptations:
- Platform constraints (character limits, format requirements)
- Audience behavior differences on this channel
- Optimal CTA placement and formatting
- Platform-specific best practices

2. Consistent Messaging Framework:
- Core message that remains consistent across channels
- How to adapt tone while maintaining brand voice
- Key value propositions to emphasize per channel

3. Performance Benchmarks:
- What success looks like on each platform
- Channel-specific conversion metrics to track
- How to measure cross-channel attribution

Ensure all variations sound authentically like my brand while maximizing each platform's unique strengths.

Result Differences With Prompts And Added Business Context

Why These Prompts Work Better Than Everything Else You've Tried

Here's what makes these different: they need your complete business context to work properly.

But here's the challenge: even with these powerful prompts, you're still explaining your business context in every new ChatGPT conversation. Starting over every time is exhausting.

This is exactly why the most successful marketing teams organize their business context first. When ChatGPT truly understands your business from day one, these prompts become much more powerful.

Your Next Step

Copy these four prompts and test them with your next messaging project. You'll immediately see what happens when ChatGPT has the strategic depth to create truly compelling CTAs.

Want even more advanced versions of these prompts with detailed frameworks and additional variations? Check out our complete prompt library for extended templates.

But here's my challenge to you: Don't just use better prompts. Give ChatGPT the business context it needs to consistently deliver excellent results. 

💡 Set-up an AI that automatically understands your complete business DNA with just a 2-minute setup.
See how → or get weekly AI marketing tips that actually work for marketing teams.

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