Turn ChatGPT Into Your Business-savvy Marketing Assistant

1000+ SME teams are already using THEO to their advantage. But our story started with a problem we couldn't ignore.
After mentoring over 300 startups, we kept seeing the same pattern. Business owners would discover ChatGPT, get excited about the possibilities, then hit the same wall: the AI didn't understand their business.
"I spend more time explaining who we are than actually getting work done."
"The outputs are generic – they could be for any company."
"Every time I switch AI tools, I start from scratch again."
We realized 81% of SMEs struggle to move beyond basic AI usage. The problem wasn't the AI tools – it was the context gap.

From Scattered Information to Strategic AI Partner
Here's what we discovered: AI tools are like hiring a brilliant assistant who knows nothing about your business. Every conversation starts from zero. Every request needs extensive background explanation.
The breakthrough came when we stopped fighting this problem and started solving it systematically.
Building THEO: The Technical Challenge
Manually organizing business context worked for one company, but it took us 6+ hours per business. That wasn't scalable, and frankly, it wasn't fun for anyone involved.
We needed to automate the process while maintaining the quality. We needed it to work with any AI tool, not just ChatGPT. And we needed enterprise-grade security because, well, businesses don't mess around with their confidential information.
The breakthrough came when we realized we could systematically process business information the same way every time:
- Intake - Website analysis plus document processing
- Structure - Organize everything into 42 specific business areas
- Optimize - Create AI-ready knowledge that works universally
What used to take us 6+ hours now happens in 10 minutes. Automatically. With better results.
The Stats That Surprised Even Us
When we launched THEO publicly, we expected maybe 50-100 early adopters. Instead, over 1000 SME teams signed up in the first few months.
But the real surprise was the impact:
- Teams were saving 12+ hours weekly (we thought maybe 3-4)
- Productivity jumped 34% across entire companies
- Revenue growth hit 2.5x compared to competitors still fighting generic AI
- Employee satisfaction went up 87% when people got AI tools that actually worked
The testimonials started pouring in:
"Before THEO, only I used ChatGPT for basic tasks. Now our entire team is obsessed—everyone's using it daily for everything from marketing campaigns to strategy work." – Eva from ECENGO
"I built with THEO a marketing strategist/assistant GPT that knows my business better than I do." – Rihards from Supliful

The Security Wake-Up Call
About three months in, we got a reality check. A potential enterprise customer asked about our security practices, and our casual "we delete everything afterward" approach wasn't going to cut it.
That's when we went all-in on enterprise-grade security:
- End-to-end encryption for everything
- ISO 27001 security principles
- Zero storage promise (we literally can't keep your data even if we wanted to)
- Processing happens in a secure environment, then gets wiped
It was the right call. Now we work with everyone from 5-person startups to companies with serious compliance requirements.
What We've Learned Along the Way
Building THEO has taught us a lot about how businesses really use AI (versus how they think they'll use it).
The biggest surprise? Most people don't want to become AI experts. They just want AI that works with their business.
The biggest challenge? Convincing people that yes, it really is as simple as uploading a few documents and waiting 10 minutes.
The most rewarding part? Getting messages from customers who've transformed their entire team's productivity in a week.
Where We're Headed
Right now, 81% of SMEs still struggle with basic AI usage. We're working to flip that statistic.
Our mission is simple: Turn ChatGPT into your intelligent marketing assistant who truly knows your business DNA nuances.
Every business deserves AI that understands what makes them unique. Not generic responses. Not cookie-cutter templates. AI that gets your customers, your positioning, your goals.
The THEO Philosophy
We believe the best AI tools are the ones that get out of your way. You shouldn't need technical skills, expensive consultants, or months of training.
You should be able to:
- Set up your business context in 2 minutes
- Use any AI tool you prefer (ChatGPT, Claude, whatever)
- Pay once and be done with it
- See results immediately
That's it. That's the whole philosophy.
Join the Movement
If you're part of the 81% still struggling with AI, you're not alone. And more importantly, you're not stuck there.
The 19% seeing transformative results aren't smarter or more technical. They just have AI that actually understands their business.
Ready to join them? The transformation takes 13 minutes total: 1 minute to upload your info, 10 minutes of automated processing, and 30 seconds to set up your AI assistant.
No technical skills needed. No ongoing subscriptions. No vendor lock-in.
Just AI that finally gets your business.
Got questions? We love talking about making AI work better for real businesses. Reach out anytime.